Titel: Trust among Internet Traders: A Behavioral Economics Approach
Autor: Gary E. Bolton / Elena Katok / Axel Ockenfels
Abstract: Standard economic theory does not capture trust among anonymous Internet traders. But when traders are allowed to have social preferences, uncertainty about a seller's morals opens the door for trust, reward, exploitation and reputation building. We report experiments suggesting that sellers' intrinsic motivations to be trustworthy are not sufficient to sustain trade when not complemented by a feedback system. We demonstrate that it is the interaction of social preferences and cleverly designed reputation mechanisms that solves to a large extent the trust problem on Internet market platforms. However, economic theory and social preference models tend to underestimate the difficulties of promoting trust in anonymous online trading communities.
Trust and Community on the Internet. Opportunities and Restrictions for Online Cooperation
2004 (26) Heft 1
Guest-Editors: Bernd Lahno / Uwe Matzat
Early studies in the area of Internet Research emphasized the deficiencies that computer-mediated communication as opposed to face-to-face communication would have. The chances for the evolution of cooperative relationships on the Internet were assessed sceptically. Present research findings correct this point of view. In spite of a missing central authority, without formal controls and sanctions, with anonymity and easy-to-use exit options there is not only chaos and anomy on the Internet. Rath...