Titel: From Niche to Mass Markets: Rival Strategies in Promoting Fair Trade Organic Commodity Chains
Autor: Winfried Ruigrok
Abstract: This article examines rival strategies employed by public, private and civil society actors to promote fair trade organic commodity chains. The article analyses the case of fair trade organic cotton as a produce that is on the brink of reaching a mass market, and compares this with patterns of the more widely documented fair trade organic fruit case. It is shown how variations in commodity chain configurations and interfaces reflect different stakeholder positions and interests, as well as development philosophies. The case of fair trade organic cotton chains illustrates how stakeholder involvement may speed up learning and thus facilitate mass-market entry. Finally, it is argued that rival commodity chain configurations make it difficult to agree upon common fair trade organic cotton certification strategies.
Work and Cooperation
2011 (33) Heft 1
Both in social theories with the aim of looking into the creative core of society as well as in everyday politics, two intuitions often supplement each other. The first intuition, empirico-analytical, views common organization of work and production as being the very aim of society, and other parts of society being explicable from this. A second intuition, ethical or moral, holds the sphere of work to be the central site for diagnoses of a society's inherent justice. Both intuitions not only con...